Channel surfing, I switched to CNBC’s The Big Idea with Donny Deutsch the other night.  Donny was interviewing a femal guest and the word “sassybax” was emblazoned on the bottom of the screen.  Intrigued, I continued watching and learned that “sassybax” was the guest’s name for her lingerie product, a knitted bra-like item that serves as kind of a upperbody control top pantyhose for less than smooth backs. The guest said that she came up with the idea after donning a tight cashmere sweater and seeing the unsightly rolls on her back.  With a little persistence, including calling about four dozen hosiery factories and doing a lot of research on the internet, she ended up getting her sassybax into production and eventually landing Neiman-Marcus as a customer.  These are the kind of stories that I love.  Who can’t think of some lingerie or other female product to make our lives a little easier.  Hey, we probably already have come up with the idea, but haven’t gotten off our duff to do anything.  When I mentioned to a friend that someone had come up with an idea for a bra strap clip to secure bra straps under sleeveless shirts and was producing it commercially, the friend said that it was an old idea, and that her mother, a seamstress, had been putting something similar on her clothes for years.  But, she was missing the point.  Even though the idea was old, the difference was that this lady had commercialized the bra strap “tamer” and was taking orders from Target and other huge retailers for the product.  An idea is just an idea.  Bringing that idea to life is a far different matter, and it takes serious motivation, perservance, and vision, along with a little luck.